Fisher IMS/SERVSIG Winners

Introduction

Nancy Wunderlich has won the Fisher IMS and AMA SERVSIG dissertation proposal competition. Gabriele Pizzi, Paul Fombelle, Jan Schumann and Frank Wang also placed well in the competition.

The Initiative for Managing Services (IMS) at the Ohio State University’s Fisher College of Business, and the American Marketing Association’s Services Special Interest Group (SERVSIG) are pleased to announce the winners of the “2009 Fisher IMS and AMA SERVSIG Dissertation Proposal Competition” for the best doctoral dissertation proposals on Services. This is the second year of this annual award. The awards include three cash prizes ($2,000 for the First Place Winner, and $1,000 each for the First and Second Runners-up), and two honorable mentions. The first place winner and the two runners-up will present their research at a special session at the 2009 AMA Winter Educators’ Conference in Tampa, FL (February 20-23, 2009).


FIRST PLACE WINNER:                 NANCY WUNDERLICH

Affiliation:      Technische Universität München, Munich, Germany

Advisors:        Florian Wangenheim and Mary Jo Bitner

Proposal:         Re-discover the Counterpart – A Study on B2B-Acceptance of Interactive Remote Services


FIRST RUNNER-UP:                                   GABRIELE PIZZI

Affiliation:     University Of Bologna, Italy

Advisors:        Gian Luca Marzocchi, Chiara Orsingher, and Alessandra Zammit

Proposal:        The Temporal Pattern of Customer Satisfaction: A Construal Level Theoretical Apprach

 

SECOND RUNNER-UP:                 PAUL FOMBELLE

Affiliation:     Arizona State University

Advisors:        James Ward, Cheryl Jarvis, Lonnie Ostrom, and Rajiv Sinha

Proposal:         Multiple Identities: Identity Synergy and Overlap as Drivers of Organizational Identification

 

HONORABLE MENTION I:                      JAN SCHUMANN

Affiliation:     Technische Universität München, Munich, Germany

Advisors:        Florian Wangenheim and Anne Stringfellow

Proposal:         Trust in Relational Service Exchange: Evidence of Cross-Cultural Differences from an 11-Country Study

 

HONORABLE MENTION II:         FRANK WANG

Affiliation:     University Of New South Wales

Advisors:        Jennifer Harris and Paul Patterson

Proposal:         Customer Adaptation to Self-Service Technologies: A Longitudinal Study