TOC: J Brand Man


Journal of Brand Management, 16(4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: strategy: journals

Journal of Brand Management 

Relevant ARCategory: Marketing Journals 

Brand, organisation identity and reputation: Bold approaches to big challenges
Temi Abimbola Joint Editor-in-Chief [Publisher] [Google Scholar]

Ownership effects in consumers’ brand extension evaluations
Guoqun Fu, Jiali Ding & Riliang Qu [Publisher] [Google Scholar]

The Big Five and brand personality: Investigating the impact of consumer personality on preferences towards particular brand personality
Riza Casidy Mulyanegara, Yelena Tsarenko & Alastair Anderson [Publisher] [Google Scholar]

Chasing brand value: Fully leveraging brand equity to maximise brand value
Randle D Raggio & Robert P Leone [Publisher] [Google Scholar]

Key determinants of internal brand management success: An exploratory empirical analysis
Christoph Burmann, Sabrina Zeplin & Nicola Riley [Publisher] [Google Scholar]