ARC: Connections: ELMAR: TOC areas: strategy: journals

Journal of Brand Management  Relevant ARCategory: Marketing Journals

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Brand, organisation identity and reputation: Bold approaches to big challenges
–Temi Abimbola Joint Editor-in-Chief [Publisher] [Google Scholar]

Ownership effects in consumers’ brand extension evaluations
–Guoqun Fu, Jiali Ding & Riliang Qu [Publisher] [Google Scholar]

The Big Five and brand personality: Investigating the impact of consumer personality on preferences towards particular brand personality
–Riza Casidy Mulyanegara, Yelena Tsarenko & Alastair Anderson [Publisher] [Google Scholar]

Chasing brand value: Fully leveraging brand equity to maximise brand value
–Randle D Raggio & Robert P Leone [Publisher] [Google Scholar]

Key determinants of internal brand management success: An exploratory empirical analysis
–Christoph Burmann, Sabrina Zeplin & Nicola Riley [Publisher] [Google Scholar]

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