ARC: Connections: ELMAR: TOC areas: global: journals

International Marketing Review  Relevant ARCategory: Marketing Journals

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Large emerging markets (LEMs) and international strategy
–Peter Enderwick [Publisher] [Google Scholar]

Patterns of price endings used in US and Japanese price advertising
–Robert M. Schindler [Publisher] [Google Scholar]

The recognition of first time international entrepreneurial opportunities: Evidence from firms in knowledge-based industries
–Yanto Chandra, Chris Styles, Ian Wilkinson [Publisher] [Google Scholar]

Resource endowments, market positioning, and competition in transitional economies: Global and local advertising agencies in Hungary
–Rick T. Wilson, Lyn S. Amine [Publisher] [Google Scholar]

Contextual and cultural factors underlying Americanization
–C. Samuel Craig, Susan P. Douglas, Aronte Bennett [Publisher] [Google Scholar]

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