TOC: Intl Mar Rev


International Marketing Review, 26(1)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: global: journals

International Marketing Review 

Relevant ARCategory: Marketing Journals 

Large emerging markets (LEMs) and international strategy
Peter Enderwick [Publisher] [Google Scholar]

Patterns of price endings used in US and Japanese price advertising
Robert M. Schindler [Publisher] [Google Scholar]

The recognition of first time international entrepreneurial opportunities: Evidence from firms in knowledge-based industries
Yanto Chandra, Chris Styles, Ian Wilkinson [Publisher] [Google Scholar]

Resource endowments, market positioning, and competition in transitional economies: Global and local advertising agencies in Hungary
Rick T. Wilson, Lyn S. Amine [Publisher] [Google Scholar]

Contextual and cultural factors underlying Americanization
C. Samuel Craig, Susan P. Douglas, Aronte Bennett [Publisher] [Google Scholar]