ARC: Connections: ELMAR: TOC areas: management: journals

Marketing Intelligence & Planning  Relevant ARCategory: Marketing Journals

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The world wide web in modern marketing’s contribution to organisational performance
–Stewart Adam, Andrea Vocino, David Bednall [Publisher] [Google Scholar]

Marketing perceptions and business performance: Implications for marketing education?
–Øyvind Helgesen, Erik Nesset, Terje Voldsund [Publisher] [Google Scholar]

CRM literature: conceptual and functional insights by keyword analysis
–Eleni K. Kevork, Adam P. Vrechopoulos [Publisher] [Google Scholar]

Assessing relationship quality in four business-to-business markets
–Bahar Ashnai, Maria Smirnova, Sergei Kouchtch, Qionglei Yu, Bradley R. Barnes, Peter Naudé [Publisher] [Google Scholar]

An examination of the relationship between service quality dimensions, overall internet banking service quality and customer satisfaction: A New Zealand study
–Michel Rod, Nicholas J. Ashill, Jinyi Shao, Janet Carruthers [Publisher] [Google Scholar]

Engaging the purchase motivations to charm shoppers
–Mario J. Miranda [Publisher] [Google Scholar]

A cross-cultural comparison of individualism’s moderating effect on bonding and commitment in banking relationships
–Satyabhusan Dash, Ed Bruning, Kalyan Ku Guin [Publisher] [Google Scholar]

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