TOC: Mar Intell Planning


Marketing Intelligence & Planning, 27(1)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Marketing Intelligence & Planning 

Relevant ARCategory: Marketing Journals 

The world wide web in modern marketing’s contribution to organisational performance
Stewart Adam, Andrea Vocino, David Bednall [Publisher] [Google Scholar]

Marketing perceptions and business performance: Implications for marketing education?
Øyvind Helgesen, Erik Nesset, Terje Voldsund [Publisher] [Google Scholar]

CRM literature: conceptual and functional insights by keyword analysis
Eleni K. Kevork, Adam P. Vrechopoulos [Publisher] [Google Scholar]

Assessing relationship quality in four business-to-business markets
Bahar Ashnai, Maria Smirnova, Sergei Kouchtch, Qionglei Yu, Bradley R. Barnes, Peter Naudé [Publisher] [Google Scholar]

An examination of the relationship between service quality dimensions, overall internet banking service quality and customer satisfaction: A New Zealand study
Michel Rod, Nicholas J. Ashill, Jinyi Shao, Janet Carruthers [Publisher] [Google Scholar]

Engaging the purchase motivations to charm shoppers
Mario J. Miranda [Publisher] [Google Scholar]

A cross-cultural comparison of individualism’s moderating effect on bonding and commitment in banking relationships
Satyabhusan Dash, Ed Bruning, Kalyan Ku Guin [Publisher] [Google Scholar]