ARC: Connections: ELMAR: TOC areas: methods: journals

Journal of Marketing Research  Relevant ARCategory: Marketing Journals

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Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study
–William Hedgcock, Akshay R Rao [Publisher] [Google Scholar]

Commentaries and Rejoinder to "Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study"
–Scott A Huettel, John W Payne, Carolyn Yoon, Richard Gonzalez, James R Bettman, William Hedgcock, Akshay R Rao [Publisher]

Do We Really Need a Reason to Indulge?
–Jing Xu, Norbert Schwarz [Publisher] [Google Scholar]

The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations
–Rui (Juliet) Zhu, Joan Meyers-Levy [Publisher] [Google Scholar]

The Role of Imagination-Focused Visualization on New Product Evaluation
–Min Zhao, Steve Hoeffler, Darren W Dahl [Publisher] [Google Scholar]

The Influence of Consumers’ Lay Theories on Approach/Avoidance Motivation
–Shailendra Pratap Jain, Pragya Mathur, Durairaj Maheswaran [Publisher] [Google Scholar]

Emotional Accounting: How Feelings About Money Influence Consumer Choice
–Jonathan Levav, A. Peter Mcgraw [Publisher] [Google Scholar]

The Ease-of-Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in Judgments of Price Differences
–Manoj Thomas, Vicki G Morwitz [Publisher] [Google Scholar]

The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale
–David Sprott, Sandor Czellar, Eric Spangenberg [Publisher] [Google Scholar]

Gender Dimensions of Brand Personality
–Bianca Grohmann [Publisher] [Google Scholar]

Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application
–Merel Van Diepen, Bas Donkers, Philip Hans Franses [Publisher] [Google Scholar]

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