SMA 2009


2009 Society for Marketing Advances Conference, New Orleans, 4-7 Nov 2009, Program Chair W. Rhea Ingram; Deadline 1 April

 ARC: Connections: ELMAR: Posting

The SMA 2009 Annual Conference will be held in New Orleans, Louisiana from November 4 – 7, 2009. The Conference Theme is Embracing Challenges and Change: A Global Perspective. Paper submission deadline is April 1, 2009. The program includes scholarly presentations, teaching sessions and competitions, a doctoral dissertation competition and doctoral consortium, retail strategy and consumer decision research seminar, exhibits, special sessions on current issues in marketing, and an academic placement service.

A great way to get involved is by submitting your scholarly work for consideration, submitting special session proposals, or volunteering to serve as a session chair, discussion leader, or reviewer. While the major focus of the conference is marketing, there will be plenty of time for relaxation, entertainment, and meeting with old and new friends. The conference hotel is the Sheraton New Orleans on Canal Street.

Please see the call for papers below for more detailed information or visit the SMA website at


Call for Papers
2009 Society for Marketing Advances Conference
November 4 – 7, 2009
New Orleans, Louisiana
Paper Submission Deadline: April 1, 2009


Program Chair: W. Rhea Ingram, Auburn University – Montgomery

The Society for Marketing Advances is excited to announce the 2009 conference will be returning to New Orleans, Louisiana. The conference will be held at the Sheraton New Orleans on Canal Street. Be sure to plan ahead to join us for another wonderful conference. This preliminary Call for Papers will be updated on the SMA website ( as any information changes over the next few months. Be sure to check the web for all the latest SMA news!

Advertising & Marketing Communications
Merlyn Griffiths
Assistant Professor of Marketing
Department of Business Administration
Bryan School of Business and Economics
University of North Carolina at Greensboro
350 Bryan Building / P.O. Box 26165
Greensboro, NC 27402-6170
Office: 336.334.3094
FAX: 336.334.4141

Brand & Product Management
Donna Davis
Assistant Professor of Marketing
Rawls College of Business
Texas Tech University
P.O. Box 42101
Lubbock, TX 79409
Office: 806.742.3238
Fax: 806.742.2199

Business to Business Marketing & Customer Relationship Management
Brian Brown
Assistant Professor of Marketing
Isenberg School of Management
University of Massachusetts Amherst
121 Presidents Drive
Amherst, MA 01003
Office: 413.545.5639
Fax: 413.545.1235

Buyer Behavior
Venessa Funches
Assistant Professor of Marketing
School of Business
Auburn University Montgomery
P.O. Box 244023
Montgomery, AL 36124
Office: 334.244.3521
Fax: 334.244.3792

Case Writing & Research
Barbara Ross Wooldridge
Interim Associate Dean
School of Business Administration
The University of Texas at Tyler
3900 University Boulevard
Tyler, TX 75799
Office: 903.566.7246
Fax: 903.566.7372

Doctoral Student Track
David Hardesty
Associate Professor of Marketing
School of Management
Gatton College of Business
University of Kentucky
455Q Gatton College of Business
Lexington, KY 40506
Office: 859.257.9419
Fax: 859.257.3577

Ethics, Legal & Public Policy Issues
Beverly Venable
Associate Professor of Marketing
Department of Business Administration
D. Abbott Turner College of Business
Columbus State University
4225 University Avenue
Columbus, GA 31904
Office: 706.562.1699
Fax: 706.568.2184

International Marketing
Mary Conway Dato-on
Associate Professor International Business
Crummer Graduate School of Business
Rollins College
1000 Holt Avenue
Winter Park, FL 32789
Office: 407.646.2514
Fax: 407.646.1550

Marketing Education
Theresa B. Flaherty
Professor of Marketing
College of Business
James Madison University
MSC 0205
Harrisonburg, VA 22807
Office: 540.568.3238
Fax: 540.568.2754

Marketing Research
Kevin Shanahan
Department of Marketing, Quantitative Analysis & Business Law
College of Business & Industry
Mississippi State University
Box 9582
Mississippi State, MS 39762
Office: 662.325.1953

Marketing Strategy
John Hansen
Assistant Professor of Marketing
The University of Southern Mississippi
118 College Drive, Box 5091
Hattiesburg, MS 39406
Dept: 601.266.4627

Marketing & Technology
C. Shane Hunt
Assistant Professor of Marketing
Dept of Management and Marketing
College of Business Administration
Arkansas State University
409 College of Business Administration
State University, AR 72467
Office: 870.972.3430
Fax: 870.972.3833

Tracy A. Suter
Associate Professor of Marketing
William S. Spears School of Business
Oklahoma State University
700 North Greenwood Avenue
Tulsa, OK 74106-0700
Office: 918.594.8394
Fax: 918.594.8281

Pharmaceutical & Healthcare Marketing
Avinandan Mukherjee
Professor & Chair of Marketing
School of Business
Montclair State University
1 Normal Avenue
Montclair, NJ 07043
Office: 973.655.5126
Fax: 973.655.7673

Retail & Entrepreneurship
Gary L. Hunter
Associate Professor of Marketing
College of Business
Illinois State University
332 College of Business Building Box 5590
Normal, IL 61790-5590
Office: 309.438.7561
Fax: 309.438.3508

Selling & Sales Management
A. Leila Borders
Associate Professor of Marketing
Coles College of Business
Kennesaw State University
1000 Chastain Rd MD 0406 Bldg 4 Rm 286
Kennesaw, GA 30144-5591
Office: 770.423.6960
Fax: 770.302.4306

Services Marketing
Jeremy J. Sierra
Assistant Professor of Marketing
McCoy College of Business Administration
Texas State University – San Marcos
601 University Drive
San Marcos, TX 78666
Office: 512.245.3819
Fax: 512.245.7475

Elten Briggs
Assistant Professor of Marketing
College of Business
University of Texas Arlington
Box 19469
Arlington, TX 76019-0469
Office: 817.272.0532
Fax: 817.272.2854

Sports, Entertainment & Hospitality Marketing
Donald P. Roy
Associate Professor of Marketing
Jennings A. Jones College of Business
Middle Tennessee State University
P.O. Box 431
Murfreesboro, TN 37132-0001
Office: 615.904.8564
Fax: 615.898.5308

Supply Chain Management & Logistics Lauren Skinner
Assistant Professor of Marketing
Marketing & Industrial Distribution
School of Business
University of Alabama at Birmingham
1530 3rd Avenue South
Birmingham, AL 35294-4460
Office: 205.934.8853
Fax: 205.934.0058

Mert Tokman
Assistant Professor of Marketing
College of Business
James Madison University
MSC 0205
Harrisonburg, VA 22807
Office: 540.568.3020
Fax: 540.568.2754

Special Track: Journal of Marketing Theory & Practice
Michael J. Dorsch
Professor of Marketing
College of Business & Behavioral Sciences
Clemson University
P.O. Box 341325
Clemson, SC 29634-1325
Office: 864.656.5288
Fax: 864.656.0138

Current Issues in Asia
Swee Hoon Ang
Associate Professor of Marketing
NUS Business School
National University of Singapore
1 Business Link
Singapore 117592
Office: 65.6516.3058
Fax: 65.6779.5941

Current Issues in Canada
Kirby Shannahan
Assistant Professor
Faculty of Business Administration
University of New Brunswick
PO Box 4400, Singer Hall #255
Fredericton, New Brunswick, Canada
E3B 5A3
Office: 506.447.3262

Current Issues in Europe
Vincent-Wayne Mitchell
Professor of Consumer Marketing
Faculty of Management Cass Business
School City University
106 Bunhill Row London EC1Y 8TZ
Office: 44.20.7040.5108
Fax: 44.20.7040.8328

Mirella Kleijnen
Assistant Professor
Vrije Universiteit Amsterdam
Faculty of Economics & Business Administration
Department of Marketing, De Boelelaan 1105
1081 HV Amsterdam, Netherlands
Office: 31.20.598.9861
Fax: 31.20.598.9870

Current Issues in Latin America
Enrique Manzur Mobarec
Director Facultad de Economia Y Negocios
Universidad de Chile
Diagonal Paraguay 205
Edificio TecnoAulas 3” Piso
Santiago Chile

Raquel Puente
Centro de Mercadeo
San Bernardino, Caracas 1010

Current Issues in New Zealand/ Australia
Ashish Sinha
Associate Professor
Victoria University of Wellington
P.O. Box 600
Willington, New Zealand
Office: 644.4636953

Pride-Ferrell Cengage Innovations in Teaching Competition
John Branch
Director of Educational Outreach, William Davidson Institute
Lecturer of Marketing & Strategy
Stephen M. Ross School of Business
Faculty Associate, Center for Russian & East European Studies
University of Michigan
701 Tappan Street
Ann Arbor, MI 48109
Office: 734.647.5301
Fax: 734.936.6631

Sherwin-Williams Distinguished Teaching Competition Award
Don Self
Professor of Marketing
School of Business
Auburn University-Montgomery
P.O. Box 244023
Montgomery, AL 36124
Office: 334.244.3505
Fax: 334.244.3792

Doctoral Dissertation Competition
Diana Haytko
Associate Professor of Marketing
College of Business Administration
Missouri State University
901 South National Avenue
Springfield, MO 65897
Office: 417.836.3034
Fax: 417.836.4466

Proceedings Editors
William J. Kehoe & Linda K. Whitten
McIntire School of Commerce
University of Virginia
P.O. Box 400173
Charlottesville, VA 22904-4173
Office: 434.924.7045 Kehoe
Office: 650.579.7744 Whitten