B2B Marketing


2nd European Workshop on B2B Marketing, Lyon, France, 19-20 Jun 2009; Deadline 13 Feb

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2nd European Workshop on B2B Marketing
June 19 – 20, 2009 – Lyon, France

Call for Papers

After Lausanne in 2008, the 2d European Workshop on B2B Marketing will take place on June 19-20, 2009 at EMLYON Business School in France. The workshop provides a platform for business marketing researchers and teachers to present their work and exchange ideas on the most recent trends in business to business marketing.

Organizing Committee:

Catherine PARDO, EMLYON Business School (pardo@em-lyon.com)
Robert SALLE, EMLYON Business School (salle@em-lyon.com)
Andreas EGGERT, Universität Paderborn (Andreas.Eggert@notes.uni-paderborn.de)
Björn IVENS, HEC Lausanne (Bjoern.Ivens@unil.ch)
Wolfgang ULAGA, HEC Paris (ulaga@hec.fr)

Scientific Committee:

Bernard COVA, Euromed Marseille
Frédéric DALSACE, HEC Paris
François DURRIEU, BEM Bordeaux Management School
Laurent GEORGES, Université de Toulouse III
Frank JACOB, ESCP-EAP Berlin
Philippe MALAVAL, Toulouse Business School
Marcel PAULSSEN, Humboldt Universität Berlin
Ivan SNEHOTA, Università della Svizzera Italiana
Jean-Claude USUNIER, HEC Lausanne
Markus VOETH, Universität Hohenheim

Deadline for registration and submission of a single-page paper abstract is on February 13rd, 2009. Submission of full papers is on May 1st, 2009.

All abstracts and papers should be submitted electronically as a Microsoft Word or Acrobat file to B2Bworkshop@notes.uni-paderborn.de

Detailed information on the submission format and the registration can be found on www.B2Bworkshop.com