ARC: Connections: ELMAR: TOC areas: cb: journals

Psychology and Marketing  Relevant ARCategory: Marketing Journals

Does brand social power mean market might? Exploring the influence of brand social power on brand evaluations
–Jody L. Crosno, Traci H. Freling, Steven J. Skinner [Publisher] [Google Scholar]

Factors affecting the acquisition and transfer of novel attribute relationships to new product categories
–Stewart Shapiro, Mark T. Spence, Jennifer Gregan-Paxton [Publisher] [Google Scholar]

A dual-sequence framework for B2C relationship formation: Moderating effects of employee communication style in online group chat
–Pratibha A. Dabholkar, Willemijn M. van Dolen, Ko de Ruyter [Publisher] [Google Scholar]

Effectiveness of promotional premiums: The moderating role of affective state in different contexts
–Chingching Chang [Publisher] [Google Scholar]