TOC: J Bus Res
Introduction
Journal of Business Research, 62(2)
![]()
|
Journal of Business Research
Relevant ARCategory: Marketing Journals |
Anti-consumption: An overview and research agenda
–Michael S.W. Lee, Karen V. Fernandez, Michael R. Hyman [Publisher] [Google Scholar]
Mapping symbolic (anti-) consumption
–Margaret K. Hogg, Emma N. Banister, Christopher A. Stephenson [Publisher] [Google Scholar]
Purpose and object of anti-consumption
–Rajesh Iyer, James A. Muncy [Publisher] [Google Scholar]
Anti-consumption and brand avoidance
–Michael S.W. Lee, Judith Motion, Denise Conroy [Publisher] [Google Scholar]
Anti-consumption discourses and consumer-resistant identities
–Hélène Cherrier [Publisher] [Google Scholar]
Underdog consumption: An exploration into meanings and motives
–Lee Phillip McGinnis, James W. Gentry [Publisher] [Google Scholar]
Market-resistance and Valentine’s Day events
–Angeline G. Close, George M. Zinkhan [Publisher] [Google Scholar]
Politically motivated brand rejection
–Özlem Sandikci, Ahmet Ekici [Publisher] [Google Scholar]
The rejection of brand hegemony
–John G. Cromie, Mike T. Ewing [Publisher] [Google Scholar]
Reprisal, retribution and requital: Investigating customer retaliation
–Venessa Funches, Melissa Markley, Lenita Davis [Publisher] [Google Scholar]
Consumer boycotts due to factory relocation
–Stefan Hoffmann, Stefan Müller [Publisher] [Google Scholar]
An evaluation of strategic responses to consumer boycotts
–Ulku Yuksel, Victoria Mryteza [Publisher] [Google Scholar]
Social marketing: A pathway to consumption reduction?
–Ken Peattie, Sue Peattie [Publisher] [Google Scholar]
Demarketing tobacco through governmental policies – The 4Ps revisited
–Edward Shiu, Louise M. Hassan, Gianfranco Walsh [Publisher] [Google Scholar]
Managing anti-consumption in an excessive drinking culture
–Maria G. Piacentini, Emma N. Banister [Publisher] [Google Scholar]