ARC: Connections: ELMAR: TOC areas: ecommerce: journals

International Journal of Electronic Commerce  Relevant ARCategory: Marketing Journals

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Introduction to the Special Issue: Click Fraud
–Jan O. Pedersen [Publisher] [Google Scholar]

A Mechanism for On-line Advertisement Placement to Deter Click Fraud
–Wei Zhou, Subhajyoti Bandyopadhyay, Hsing K. Cheng, et al. [Publisher] [Google Scholar]

Is There an On-line Advertisers’ Dilemma? A Study of Click Fraud in the Pay-Per-Click Model
–Tamara Dinev, Qing Hu, Ali Yayla [Publisher] [Google Scholar]

An Economic Model of Click Fraud in Publisher Networks
–Kursad Asdemir, Özden Yurtseven, Moin A. Yahya [Publisher] [Google Scholar]

The Glitch in On-line Advertising: A Study of Click Fraud in Pay-Per-Click Advertising Programs
–Vishal Midha [Publisher] [Google Scholar]

Pay-Per-Action Model for On-line Advertising
–Mohammad Mahdian, Kerem Tomak [Publisher] [Google Scholar]

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