Revisit: Google Online Marketing Challenge 2009


Graduate and UG search marketing competition with students receiving $200 in Google ads to drive traffic to a Web site of their choosing, Jan-May 2009; Registration deadline 23 Jan

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Please note that registrations for Google’s global academic competition, the Google Online Marketing Challenge, close on 23 January.

For those of you registered, about 300 professors from 50+ countries have signed up almost 12000 students. For those of you not yet registered, please consider giving your students a compelling learning experience and maybe a week’s holiday, for you and the students, at a five star hotel in San Francisco. Part of your holiday includes a day at the nearby Googleplex, to meet the team behind AdWords.

Here’s how the Challenge works: Your students will receive US$ 200 in Google ads to drive traffic to a business website of their choosing. Students will compete with groups from their institution along with student teams from all over the world.

This is not a simulation; students gain real-world experience with a real client. You have a great student project; clients gain free advertising and Internet consulting. Google provides US $200 in vouchers, teaching materials and other resources. This Journal of Interactive Advertising article gives you hints on how to be competitive in the Challenge.

A survey of participating instructors showed that 96% would recommend the Challenge to other instructors, and the same percentage would run the Challenge in a future class. The Challenge is open to undergraduate and graduate students anywhere in the world, details at

You can register at

You can also send questions to Jamie Murphy <>, or

  • Charles Hofacker <>, Florida State University, representing the Americas.
  • Ana Isabel Canhoto <>, Henley Management College, representing Europe, the Middle East and Africa.
  • Larry Neale <>, The University of Western Australia, representing Australia and Asia Pacific.

Thank you for your attention and we hope you will enter your students in the 2009 Google Online Marketing Challenge.


Associate Professor Jamie Murphy
The University of Western Australia Business School
Crawley, WA 6009
Tel: +61 8 6488 1979