Cross-Cultural Research


Fredric Kropp seeks articles that can be used in an MBA marketing research class that discuss cross-cultural issues

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I am teaching an MBA course in marketing research at the Monterey Institute of International Studies. Since we have an international focus, I am looking for articles that I can assign to the students that discuss cross-cultural issues.

I’ve found a couple of good articles that are older:

Reynolds, NL, AC Simintiras and A Diamantopoulos (2003), "Theoretical Justification of Sampling Choices in International Marketing Research: Key Issues and Guidelines for Researchers, JIBS, 80-89.

Malhotra, NK, J Agarwal and M Peterson (1996), "Methodological Issues in Cross-Cultural Marketing Research, IMR. 7-43.

I am also aware of Kumar’s International Marketing Research book.

I would appreciate any suggestions for articles and will share the list.


See the invisible, capture the intangible, do the impossible
Fredric Kropp, PhD
Professor of Entrepreneurship, Creativity and Innovation
Fisher Graduate School of International Business
Monterey Institute of International Studies
460 Pierce Street, Monterey, CA 93940 USA
TEL (831) 647-6684 FAX (831) 647-6506