ARC: Connections: ELMAR: Posting

areas: methods: dialog

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I am teaching an MBA course in marketing research at the Monterey Institute of International Studies. Since we have an international focus, I am looking for articles that I can assign to the students that discuss cross-cultural issues.

I’ve found a couple of good articles that are older:

Reynolds, NL, AC Simintiras and A Diamantopoulos (2003), "Theoretical Justification of Sampling Choices in International Marketing Research: Key Issues and Guidelines for Researchers, JIBS, 80-89.

Malhotra, NK, J Agarwal and M Peterson (1996), "Methodological Issues in Cross-Cultural Marketing Research, IMR. 7-43.

I am also aware of Kumar’s International Marketing Research book.

I would appreciate any suggestions for articles and will share the list.

Regards,
Fredric

See the invisible, capture the intangible, do the impossible
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Fredric Kropp, PhD
Professor of Entrepreneurship, Creativity and Innovation
Fisher Graduate School of International Business
Monterey Institute of International Studies
460 Pierce Street, Monterey, CA 93940 USA
TEL (831) 647-6684 FAX (831) 647-6506
E-MAIL fredric.kropp@miis.edu www.fkropp.com
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