Customer Decision-Making


MSI Conference: New Approaches to Understanding Customer Decision-Making, San Diego, 10-12 Feb 2009; Registration deadline 23 Jan

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New Approaches to Understanding Customer Decision-Making

We are pleased to announce MSI’s conference on "New Approaches to Understanding Customer Decision-Making" to be held February 10-12, 2009 in San Diego. Recent developments in behavioral economics, neuroscience, and related fields have enriched our understanding of the ways consumers actually make – or fail to make – decisions in the face of proliferating information and choices. Co-sponsored by MSI and the Rady School of Management at UC San Diego, this conference will explore the latest thinking about consumer behavior.

To view the complete agenda and to register, please visit our website at

Should you have any questions, please e-mail

Ross Rizley, MSI Research Director