TOC: J Mar Man
Introduction
Journal of Marketing Management, 24(9)
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Journal of Marketing Management
Relevant ARCategory: Marketing Journals |
Editorial: Academy of Marketing Conference 2008 Reflective Marketing in a Material World
–Donaldson, Bill; Turnbull, Andrew [Publisher] [Google Scholar]
The rubbish of marketing
–Roper, Stuart; Parker, Cathy [Publisher] [Google Scholar]
Accessing healthy food: availability and price of a healthy food basket in Scotland
–Dawson, John; Marshall, David; Taylor, Matt; Cummins, Steven; Sparks, Leigh; Anderson, Annie S. [Publisher] [Google Scholar]
The emergence and development of place marketing’s confused identity
–Skinner, Heather [Publisher] [Google Scholar]
In praise of retrospective surveys
–East, Robert; Uncles, Mark D. [Publisher] [Google Scholar]
Cause for event: not-for-profit marketing through participant sports events
–Taylor, Ruth; Shanka, Tekle [Publisher] [Google Scholar]
Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity
–Garry, Tony; Broderick, Anne J.; Lahiffe, Katy [Publisher] [Google Scholar]
Shopping orientation-defined segments based on store-choice criteria and satisfaction: an empirical investigation
–Rigopoulou, Irini D.; Tsiotsou, Rodoula H.; Kehagias, John D. [Publisher] [Google Scholar]
The antecedents of relationship commitment in the management of relationships in business-to-business (B2B) financial services
–Theron, Edwin; Terblanche, Nic S.; Boshoff, Christo [Publisher] [Google Scholar]
Halloween in a material world: trick or treat?
–McKechnie, Sally; Tynan, Caroline [Publisher] [Google Scholar]
(Mis)trust in marketing: a reflection on consumers’ attitudes and perceptions
–Heath, Teresa Pereira M.; Heath, Matthew [Publisher] [Google Scholar]
Resource-Based Theory: Creating and Sustaining Competitive Advantage
–Borchert, Oliver [Publisher] [Google Scholar]
Fail Better! Stumbling to Success in Sales Marketing 25 Remarkable Renegades Show How
–Tadajewski, Mark [Publisher] [Google Scholar]