ARC: Connections: ELMAR: TOC areas: strategy: journals

Journal of Strategic Marketing  Relevant ARCategory: Marketing Journals

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Mindsets in Marketing for Product Innovation: An Explorative Analysis of Chief Marketing Executives’ Ideas and Beliefs about How to Increase Their Firms’ Innovation Capability
–Karin Tollin [Publisher] [Google Scholar]

Strategy by Bottom-up Abstractions of the Customer Interface
–Jan Mattsson [Publisher] [Google Scholar]

Competitive Advantage with New Product Development: Implications for Life Cycle Theory
–John Nadeau; R. Mitch Casselman [Publisher] [Google Scholar]

An Exploratory Study of the Influence of Sales Training Content and Salesperson Evaluation on Salesperson Adaptive Selling, Customer Orientation, Listening, and Consulting Behaviors
–Alfred M. Pelham; Pamela Kravitz [Publisher] [Google Scholar]

The Effect of Management Commitment to Service Quality on Frontline Employees’ Job Attitudes, Turnover Intentions and Service Recovery Performance in a New Public Management Context
–Nicholas J. Ashill; Michel Rod; Janet Carruthers [Publisher] [Google Scholar]

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