ARC: Connections: ELMAR: TOC areas: management: journals

Journal of Marketing  Relevant ARCategory: Marketing Journals

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From the Editor
–Ajay K Kohli [Publisher] [Google Scholar]

Radical Innovation Across Nations: The Preeminence of Corporate Culture
–Gerard J Tellis, Jaideep C Prabhu, Rajesh K Chandy [Publisher] [Google Scholar]

Product Innovations, Advertising, and Stock Returns
–Shuba Srinivasan, Koen Pauwels, Jorge Silva-Risso, Dominique M Hanssens [Publisher] [Google Scholar]

Pay What You Want: A New Participative Pricing Mechanism
–Ju-Young Kim, Martin Natter, Martin Spann [Publisher] [Google Scholar]

Brand Portfolio Strategy and Firm Performance
–Neil A Morgan, Lopo L Rego [Publisher] [Google Scholar]

Internet Auction Features as Quality Signals
–Shibo Li, Kannan Srinivasan, Baohong Sun [Publisher] [Google Scholar]

Competing Loyalty Programs: Impact of Market Saturation, Market Share, and Category Expandability
–Yuping Liu, Rong Yang [Publisher] [Google Scholar]

Inertial Disruption:The Impact of a New Competitive Entrant on Online Consumer Search
–Wendy W Moe, Sha Yang [Publisher] [Google Scholar]

What Does It Take to Get Promoted in Marketing Academia? Understanding Exceptional Publication Productivity in the Leading Marketing Journals
–Steven H Seggie, David A Griffith [Publisher] [Google Scholar]

Continuous Supplier Performance Improvement: Effects of Collaborative Communication and Control
–Ashwin W Joshi [Publisher] [Google Scholar]

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