TOC: J Mar


Journal of Marketing, 73(1)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Journal of Marketing 

Relevant ARCategory: Marketing Journals 

From the Editor
Ajay K Kohli [Publisher] [Google Scholar]

Radical Innovation Across Nations: The Preeminence of Corporate Culture
Gerard J Tellis, Jaideep C Prabhu, Rajesh K Chandy [Publisher] [Google Scholar]

Product Innovations, Advertising, and Stock Returns
Shuba Srinivasan, Koen Pauwels, Jorge Silva-Risso, Dominique M Hanssens [Publisher] [Google Scholar]

Pay What You Want: A New Participative Pricing Mechanism
Ju-Young Kim, Martin Natter, Martin Spann [Publisher] [Google Scholar]

Brand Portfolio Strategy and Firm Performance
Neil A Morgan, Lopo L Rego [Publisher] [Google Scholar]

Internet Auction Features as Quality Signals
Shibo Li, Kannan Srinivasan, Baohong Sun [Publisher] [Google Scholar]

Competing Loyalty Programs: Impact of Market Saturation, Market Share, and Category Expandability
Yuping Liu, Rong Yang [Publisher] [Google Scholar]

Inertial Disruption:The Impact of a New Competitive Entrant on Online Consumer Search
Wendy W Moe, Sha Yang [Publisher] [Google Scholar]

What Does It Take to Get Promoted in Marketing Academia? Understanding Exceptional Publication Productivity in the Leading Marketing Journals
Steven H Seggie, David A Griffith [Publisher] [Google Scholar]

Continuous Supplier Performance Improvement: Effects of Collaborative Communication and Control
Ashwin W Joshi [Publisher] [Google Scholar]