TOC: J Mar Theory Practice


Journal of Marketing Theory and Practice, 17(1)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Journal of Marketing Theory and Practice 

Relevant ARCategory: Marketing Journals 

From the Editor
Greg W. Marshall [Publisher]

Effects of Salesperson Experience, Age, and Goal Setting on New Product Performance Trajectory: A Growth Curve Modeling Approach
Frank Q. Fu [Publisher] [Google Scholar]

Realized and Potential Absorptive Capacity: Understanding Their Antecedents and Performance in the Sourcing Context
Poh-Lin Yeoh [Publisher] [Google Scholar]

Perceived Fairness of Price Differences Across Channels: The Moderating Role of Price Frame and Norm Perceptions
Sunmee Choi, Anna S. Mattila [Publisher] [Google Scholar]

Consumption Motivation and Perceptions of Malls: A Comparison of Mothers and Daughters
Craig A. Martin [Publisher] [Google Scholar]

The Process of Customer Engagement: A Conceptual Framework
Jana Lay-Hwa Bowden [Publisher] [Google Scholar]

Functional, Multifunctional, and Cross-Functional: Considerations for Marketing Management
Kenneth B. Kahn [Publisher] [Google Scholar]