ARC: Connections: ELMAR: TOC areas: management: journals

Journal of Marketing Theory and Practice  Relevant ARCategory: Marketing Journals

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From the Editor
–Greg W. Marshall [Publisher]

Effects of Salesperson Experience, Age, and Goal Setting on New Product Performance Trajectory: A Growth Curve Modeling Approach
–Frank Q. Fu [Publisher] [Google Scholar]

Realized and Potential Absorptive Capacity: Understanding Their Antecedents and Performance in the Sourcing Context
–Poh-Lin Yeoh [Publisher] [Google Scholar]

Perceived Fairness of Price Differences Across Channels: The Moderating Role of Price Frame and Norm Perceptions
–Sunmee Choi, Anna S. Mattila [Publisher] [Google Scholar]

Consumption Motivation and Perceptions of Malls: A Comparison of Mothers and Daughters
–Craig A. Martin [Publisher] [Google Scholar]

The Process of Customer Engagement: A Conceptual Framework
–Jana Lay-Hwa Bowden [Publisher] [Google Scholar]

Functional, Multifunctional, and Cross-Functional: Considerations for Marketing Management
–Kenneth B. Kahn [Publisher] [Google Scholar]

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