Robert B. Zajonc


Social Psychologist Robert Zajonc died on 2 Dec. He taught at Stanford University and the University of Michigan

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Psychologist Robert B. Zajonc passed away on December 2, 2008 in California. He most recently taught at Stanford University, but also spent many years at the University of Michigan.

Zajonc is frequently cited in marketing studies, having discovered the "mere exposure" effect, among other marketing-relevant phenomena.

Here are a sample of links: