International Sales and Negotiation


Bill Boyce seeks assistance for a course in International Sales and Negotiation, and also for B2B Marketing

I am seeking assistence in finding appropriate cases, articles, books and tools to suplement a MBA program titled International Sales & Negotiation. I will be teaching the program next semester for the first time and therefore I do not have any prior materials for the program.

If anyone has any suggested cases, articles, books or tools to utilize I would appreciate the suggestions.

In addition, I will be teaching an undergraduate senior course; B to B marketing. If anyone has any suggestions as to articles or books to utilize I would appreciate it! In addition, if there are any cases that have worked well for you in yoru own programs I would love to hear it!

William Boyce
Aston University