Reflections of an Accidental Marketer
Introduction
Reflections by Gary Lilien, recipient of the 2008 AMA/McGraw-Hill/Irwin Educator of the Year award recipient
 ARC: Connections: ELMAR: Posting |
Related ARContent: Aricle and Career Awards |
Reflections by Gary Lilien, recipient of the 2008 AMA/McGraw-Hill/Irwin Educator of the Year award recipient.
A fascinating essay by Gary Lilien, recipient of the the 2008 AMA/McGraw-Hill/Irwin Educator of the year award, appears in the September 2008 online issue of the Journal of Marketing, and is available below:
"Reflections of an Accidental Marketer".
You can also visit the link below for more such
Sandeep Krishnamurthy, Book Review Editor, Journal of Marketing
Ajay K. Kohli, Editor, Journal of Marketing