TOC: J Con Behaviour


Journal of Consumer Behaviour, 7(6)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: cb: journals

Journal of Consumer Behaviour 

Relevant ARCategory: Marketing Journals 

Understanding the rising Chinese consumer: an introduction
Cheng Lu Wang, Geng Cui [Publisher] [Google Scholar]

Effects of superstitious beliefs on consumer novelty seeking and independent judgment making: Evidence from China
Monica D. Hernandez, Yong Jian Wang, Michael S. Minor, Qian Liu [Publisher] [Google Scholar]

Who are ethnocentric? Examining consumer ethnocentrism in Chinese societies
Jane Lu Hsu, Han-Peng Nien [Publisher] [Google Scholar]

Exploring Chinese consumer repurchasing intention for services: An empirical investigation
LI Dongjin, AN Shenghui, YANG Kai [Publisher] [Google Scholar]

Controversial product advertising in China: perceptions of three generational cohorts
Kim-Shyan Fam, David S. Waller, Fon-Sim Ong, Zhilin Yang [Publisher] [Google Scholar]

Exploring the influence of product conspicuousness and social compliance on purchasing motives of young Chinese consumers for foreign brands
Lianxi Zhou, Amy Wong [Publisher] [Google Scholar]

On the malleable nature of product meaning in China
Giana M. Eckhardt, Michael J. Houston [Publisher] [Google Scholar]

Saving "face" in China: modernization, parental pressure, and plastic surgery
Andrew M. Lindridge, Congying Wang [Publisher] [Google Scholar]