Revisit: The World We All Want


The World We All Want Conference, Director Ron Hill, Co-chairs July Ozanne and Madhu Viswanathan, Philadelphia, 26-28 Jun 2009; Deadline 8 Jan 2009

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Second Transformative Consumer Research Conference
Philadelphia, June 26-28, 2009

The World We All Want Conference

Sponsored by Halloran Philanthropies
Villanova University, USA


Ron Hill, Villanova School of Business


Julie Ozanne, Virginia Tech
Madhu Viswanathan, University of Illinois, Urbana-Champaign

Join us for the 2009 TCR conference at Villanova University outside of Philadelphia. The purpose of this conference is to bring together consumer researchers to discuss how our scholarship and actions can help alleviate the most pressing social and economic problems. This conference is specifically designed to create spaces for dialogue and intellectual exchange. We offer a unique experience aimed at fostering trans-disciplinary networks and exploring diverse visions for the future.

Please consider the following principles that guide the selection of the participants and the format and structure of this conference.

Important Pressing Social Problems

The conference will have 8 tracks structured around some of the pressing global problems. The penultimate goal is to assess the current state of knowledge, identify important gaps, and layout research visions. The ultimate goal is that the work begun within the conference will continue in the form of ongoing intellectual exchange, research collaborations, and/or projects aimed at social change. In each track, we have selected two discussion leaders to champion the social problem, review proposals, and provide direction in group exchanges both before and during the conference.