ICRM 2009


International Colloquium in Relationship Marketing, Maastricht, 16-19 Sep 2009, Hosted by Gaby Odekerken-Schr?der; Deadline 1 May

 ARC: Connections: ELMAR: Posting

areas: relationships: content

Call for Papers
2009 ICRM – International Colloquium Relationship Marketing in Maastricht / the Netherlands

Submission Deadline: May 1, 2009
Website: www.marketingsite.nl (ICRM’09 button top left corner)
Theme: building bridges connects people

Sept. 16-19, 2009
Hosted by Maastricht University / Gaby Odekerken-Schröder


This colloquium’s history has been built in Argentina, Australia, Canada, Germany, Finland, New Zealand, Scotland, Sweden, and the UK. In 2009 Maastricht University will be proudly hosting the 17th ICRM in the Netherlands. The goal of ICRM ’09 is to advance research on relationship marketing by stimulating true dialogue during three days of cutting-edge thinking and debate about the theory and practice of relationship marketing. The colloquium invites participants from all cultures and parts of the world.


The three best papers will be considered for publication in a special section of Journal of Retailing. Two keynote speakers during the colloquium will be Rajiv R. Dant and James R. Brown (editors JoR).


The 17th International Colloquium in Relationship Marketing (ICRM) will take place at Maastricht University which is a European university with a strong international outlook. Its location in the Netherlands’ oldest city makes Maastricht University a bridge connecting different cultures in the heart of Europe. The town itself stands for the international and multi-cultural atmosphere the university took over. For example, starting from Maastricht, it is quick and convenient to reach London, Brussels and Paris by train. Surrounded by a beautiful hillside, Maastricht is a compact city where almost everything can be reached by foot or by bike. Due to the heritage value of a large number of historic buildings in the town centre, the whole city has been declared ‘protected area’. The different basilicas in the centre are worth a visit and contribute to the culturally rich and heterogeneous flair of the city. The medieval city centre lies on both sides of the river Meuse and hides a variety of cuisines, which are the reason for the city’s name of ‘culinary capital’ of the Netherlands.

We hope to make the colloquium and visiting Maastricht an experience you will never forget.