TOC: J Macromarketing


Journal of Macromarketing, 28(4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: society: journals

Journal of Macromarketing 

Relevant ARCategory: Marketing Journals 

In this Issue
Clifford J. Shultz, II [Publisher] [Google Scholar]

Infotransformation of Markets: Introduction to the Special Issue on Marketing and Information Technology
Detlev Zwick and Nikhilesh Dholakia [Publisher] [Google Scholar]

The Ethical Economy of Customer Coproduction
Adam Arvidsson [Publisher] [Google Scholar]

The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing
Robert V. Kozinets, Andrea Hemetsberger, and Hope Jensen Schau [Publisher] [Google Scholar]

Co-creating Second Life: Market–Consumer Cooperation in Contemporary Economy
Samuel K. Bonsu and Aron Darmody [Publisher] [Google Scholar]

The Playfulness of eBay and the Implications for Business as a Game-Maker
Mike Molesworth and Janice Denegri-Knott [Publisher] [Google Scholar]

A New World of Literacy, Information Technologies, and the Incorporeal Selves: Implications for Macromarketing Thought
A. Fuat Fyrat and Handan Vicdan [Publisher] [Google Scholar]

Exploring the Digital Divide in Mobile-phone Adoption Levels across Countries: Do Population Socioeconomic Traits Operate in the Same Manner as Their Individual-level Demographic Counterparts?
Rodney L. Stump, Wen Gong, and Zhan Li [Publisher] [Google Scholar]

Reviews and Communication: What Do We Know about Economic Development?
David Dapice [Publisher] [Google Scholar]

Structuring the Global Marketplace: The Impact of the United Nations Global Compact
Robert W. Nason [Publisher] [Google Scholar]

An Open Source, Controversies-based Macromarketing Chapter: An Initial Step toward a Free Online Macromarketing Course?
Stanley J. Shapiro [Publisher] [Google Scholar]