TOC: J Intl Mar


Journal of International Marketing, 16(4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: global: journals

Journal of International Marketing 

Relevant ARCategory: Marketing Journals 

Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework
Aysegul Ozsomer, Selin Altaras [Publisher] [Google Scholar]

The Structure of Survey-Based Brand Metrics
Donald R Lehmann, Kevin Lane Keller, John U Farley [Publisher] [Google Scholar]

Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries
Yuliya Strizhakova, Robin A Coulter, Linda L Price [Publisher] [Google Scholar]

A Cultural Approach to Branding in the Global Marketplace
Julien Cayla, Eric J Arnould [Publisher] [Google Scholar]

Cognitive and Affective Reactions of U.S. Consumers to Global Brands
Claudiu V Dimofte, Johny K Johansson, Ilkka A Ronkainen [Publisher] [Google Scholar]