ARC: Connections: ELMAR: TOC areas: global: journals

Journal of International Marketing  Relevant ARCategory: Marketing Journals

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Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework
–Aysegul Ozsomer, Selin Altaras [Publisher] [Google Scholar]

The Structure of Survey-Based Brand Metrics
–Donald R Lehmann, Kevin Lane Keller, John U Farley [Publisher] [Google Scholar]

Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries
–Yuliya Strizhakova, Robin A Coulter, Linda L Price [Publisher] [Google Scholar]

A Cultural Approach to Branding in the Global Marketplace
–Julien Cayla, Eric J Arnould [Publisher] [Google Scholar]

Cognitive and Affective Reactions of U.S. Consumers to Global Brands
–Claudiu V Dimofte, Johny K Johansson, Ilkka A Ronkainen [Publisher] [Google Scholar]

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