ARC: Connections: ELMAR: TOC areas: management: journals

Marketing Intelligence & Planning  Relevant ARCategory: Marketing Journals

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Consumption patterns and silver marketing: an analysis of older consumers in Malaysia
–Fon Sim Ong, J. Philip Kitchen, Ata T. Jama [Publisher] [Google Scholar]

Website elements in B2B online communications: a case from the UK print industry
–Nicolas Virtsonis, Sally Harridge-March [Publisher] [Google Scholar]

Brand equity for online companies
–Rosa E. Rios, Hernan E. Riquelme [Publisher] [Google Scholar]

Evaluating viral marketing: isolating the key criteria
–Danilo Cruz, Chris Fill [Publisher] [Google Scholar]

Exploring e-service quality: a study of Irish online banking
–Mary Loonam, Deirdre O’Loughlin [Publisher] [Google Scholar]

The impact of brand sponsorship of music festivals
–Jennifer Rowley, Catrin Williams [Publisher] [Google Scholar]

Political marketing: conceptualisation, dimensions and research agenda
–Linus Osuagwu [Publisher] [Google Scholar]

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