TOC: Mar Intell Planning


Marketing Intelligence & Planning, 26(7)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Marketing Intelligence & Planning 

Relevant ARCategory: Marketing Journals 

Consumption patterns and silver marketing: an analysis of older consumers in Malaysia
Fon Sim Ong, J. Philip Kitchen, Ata T. Jama [Publisher] [Google Scholar]

Website elements in B2B online communications: a case from the UK print industry
Nicolas Virtsonis, Sally Harridge-March [Publisher] [Google Scholar]

Brand equity for online companies
Rosa E. Rios, Hernan E. Riquelme [Publisher] [Google Scholar]

Evaluating viral marketing: isolating the key criteria
Danilo Cruz, Chris Fill [Publisher] [Google Scholar]

Exploring e-service quality: a study of Irish online banking
Mary Loonam, Deirdre O’Loughlin [Publisher] [Google Scholar]

The impact of brand sponsorship of music festivals
Jennifer Rowley, Catrin Williams [Publisher] [Google Scholar]

Political marketing: conceptualisation, dimensions and research agenda
Linus Osuagwu [Publisher] [Google Scholar]