ARC: Connections: ELMAR: TOC areas: sectors: journals

Journal of Medical Marketing  Relevant ARCategory: Marketing Journals

---

Editorial
–Leonard Lerer [Publisher]

Ethnography: The good, the bad and the ugly
–Donna Kelly and Michael Gibbons [Publisher] [Google Scholar]

Brand domination vs brand decline
–Giles D Moss [Publisher] [Google Scholar]

Product lifecycle management: marketing strategies for the pharmaceutical industry
–Dennis Z Kvesic [Publisher] [Google Scholar]

Hospital marketing should focus on physicians: Lessons from Germany
–Bjorn Bloching, Harald F Stock and Jochen Scheel [Publisher] [Google Scholar]

Legal and regulatory risk associated with Web 2.0 adoption by pharmaceutical companies
–Fadi M Alkhateeb, Kevin A Clauson, Nile M Khanfar and David A Latif [Publisher] [Google Scholar]

Implementing a pre-launch named patient programme: Evidence of increased market share
–Andree K Bates [Publisher] [Google Scholar]

Patient satisfaction measurement for in-hospital services: A pilot study in Greece
–Constantinos-Vasilios Priporas, Christina Laspa and Irene Kamenidou [Publisher] [Google Scholar]

Impact of information and communication technologies on sales representative internal and external relationships – A study of the UK pharmaceutical sector
–Khurram Sharif [Publisher] [Google Scholar]

---