ARC: Connections: ELMAR: TOC areas: direct: journals

Journal of Interactive Marketing  Relevant ARCategory: Marketing Journals

The effects of reference prices on bidding behavior in interactive pricing mechanisms
–Agnieszka Wolk, Martin Spann [Publisher] [Google Scholar]

The effects of the dimensions of technology readiness on technology acceptance: An empirical analysis
–Shun Yin Lam, Jeongwen Chiang, A. Parasuraman [Publisher] [Google Scholar]

Developing a scale to measure the enjoyment of Web experiences
–Aleck Lin, Shirley Gregor, Michael Ewing [Publisher] [Google Scholar]

The persuasiveness of online safety cues: The impact of prevention focus compatibility of Web content on consumers’ risk perceptions, attitudes, and intentions
–Guda Van Noort, Peter Kerkhof, Bob M. Fennis [Publisher] [Google Scholar]