TOC: J Interactive Mar


Journal of Interactive Marketing, 22(4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: direct: journals

Journal of Interactive Marketing 

Relevant ARCategory: Marketing Journals 

The effects of reference prices on bidding behavior in interactive pricing mechanisms
Agnieszka Wolk, Martin Spann [Publisher] [Google Scholar]

The effects of the dimensions of technology readiness on technology acceptance: An empirical analysis
Shun Yin Lam, Jeongwen Chiang, A. Parasuraman [Publisher] [Google Scholar]

Developing a scale to measure the enjoyment of Web experiences
Aleck Lin, Shirley Gregor, Michael Ewing [Publisher] [Google Scholar]

The persuasiveness of online safety cues: The impact of prevention focus compatibility of Web content on consumers’ risk perceptions, attitudes, and intentions
Guda Van Noort, Peter Kerkhof, Bob M. Fennis [Publisher] [Google Scholar]