Steenkamp Award

Introduction

The International Journal of Research in Marketing and the European Marketing Academy announce the Jan-Benedict E.M. Steenkamp Award for Long Term Impact

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The Jan-Benedict E.M. Steenkamp Award for Long Term Impact

The International Journal of Research in Marketing (IJRM) and the European Marketing Academy (EMAC) are proud to announce the establishment of the IJRM long term impact award starting 2009, named “The Jan-Benedict E.M. Steenkamp Award for Long Term Impact”. The award will be given annually to papers published in IJRM that are perceived to have made a long term impact on the field of marketing.

The award, formally known as the The Jan-Benedict E.M. Steenkamp Award for Long Term Impact, is proudly named after Jan-Benedict E.M. Steenkamp, currently Knox Massey Distinguished Professor of Marketing and Area Chair of Marketing at the Kenan-Flagler Business School of the University of North Carolina, author of many high-impact IJRM publications, recipient of IJRM’s Best Paper Award, and former editor of IJRM and former EMAC Vice President of Publications. The notable and inspiring academic profile of Jan-Benedict Steenkamp lends prestige and honor to this award.

The Steenkamp award was born during the 2008 IJRM Board Meeting in Brighton, England. It was proposed and enthusiastically supported by the editorial board members themselves. This long-term impact award is akin to those recently established by ACR, AMA and INFORMS, and it will be in addition to the current EMAC-IJRM Best Paper Award given out annually. The concept, criteria and procedure for the Steenkamp Award were worked out by a team composed of Stefan Stremersch and Don Lehmann (IJRM editors), Hubert Gatignon (EMAC VP of Publications), Eitan Muller and Marnik Dekimpe (IJRM Associate Editors).

Papers eligible for the Steenkamp award should have been published in IJRM ten (10) to fifteen (15) years prior to the year the award is being presented. The winner will be determined by an award committee, which will be composed by the IJRM editor(s) and the EMAC VP of Publications.

The following criteria will guide the Steenkamp award committee in picking out the winning paper: (1) the paper’s ISI citations; (2) the votes it received from the IJRM Editorial Board (resulting from two rounds of voting), and (3) the paper’s quality, as assessed by the award committee’s in-depth reading of the paper. The winning paper will be announced during the annual EMAC Conference, and the first recipient will be in 2009.

Through this prestigious award, IJRM and EMAC aim to recognize exceptional contributions in academic marketing research, published in IJRM, which have demonstrated long-term impact.