Hidden in Plain Sight
Hidden In Plain Sight: How to Find and Execute Your Company?s Next Big Growth Strategy has won the AMA Foundation's 2008 Berry Book Prize
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AMA Foundation Announces 2008 Berry-AMA Book Prize
The American Marketing Association Foundation (AMAF) announces Hidden In Plain Sight: How to Find and Execute Your Company’s Next Big Growth Strategy (Harvard Business School Press) as the recipient of the 2008 Berry-AMA Book Prize for the best book in marketing.
Hidden in Plain Sight, by Erich Joachimsthaler, explains how you can spot opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that show you how to become an unbiased observer of people’s consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions and experiences that truly enhance peoples’ lives.