ARC: Connections: ELMAR: Posting

areas: promotion: grant

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Google and the WPP Group have teamed up to create a new research program to improve understanding and practices in online marketing, and to better understand the relationship between online and offline media.

The Google and WPP Marketing Research Awards Program expects to support up to 12 awards in the range from $50,000 to $70,000. Awards will be in the form of unrestricted gifts to academic institutions, under the names of the researchers who submitted the proposal. Award recipients will be invited to participate in a meeting highlighting work in this area and will be encouraged to make their results available online and in professional publications.

Topics might include the following, among others:

1. Online and offline media interaction
2. Relevance and effectiveness measurement
3. Audience types and engagement

Deadline for proposal submission is December 30, 2008 @ 5:00 PM PST (GMT -0800).

Full information is available at

http://research.google.com/university/marketingresearchawards/

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