TOC: European J Mar

Introduction

European Journal of Marketing, 32(11/12)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

European Journal of Marketing 

Relevant ARCategory: Marketing Journals 


The primacy of data
Nick Lee, Gordon Greenley [Publisher] [Google Scholar]

Paths to marketing’s future: a sub-first tier GATORE principle perspective
B. Nathaniel Carr II [Publisher] [Google Scholar]

The global diffusion of relationship marketing
Sofie Hansen [Publisher] [Google Scholar]

Antecedents of the intention to seek samples
Gerard Prendergast, Alex S.L. Tsang, Chit Yu Lo [Publisher] [Google Scholar]

Dealing with environmental uncertainty: The value of scenario planning for small to medium-sized entreprises (SMEs)
Michael Johnston, Audrey Gilmore, David Carson [Publisher] [Google Scholar]

Examining “peer-to-peer” (P2P) systems as consumer-to-consumer (C2C) exchange
Christopher R. Plouffe [Publisher] [Google Scholar]

Exploring children’s understanding of television advertising – beyond the advertiser’s perspective
Margaret-Anne Lawlor, Andrea Prothero [Publisher] [Google Scholar]

Global web site standardization in the new EU member states: Initial observations from Poland and the Czech Republic
Shintaro Okazaki, Radoslav Skapa [Publisher] [Google Scholar]

Broadening even more the internal marketing concept
Anselmo Ferreira Vasconcelos [Publisher] [Google Scholar]

The implementation of a market orientation: A review and integration of the contributions to date
Erik M. van Raaij, J.W. Stoelhorst [Publisher] [Google Scholar]

Market orientation and internationalisation in small software firms
Mika Ruokonen, Niina Nummela, Kaisu Puumalainen, Sami Saarenketo [Publisher] [Google Scholar]

Customer-employee relationship: The role of self-employee congruence
Ahmad Jamal, Adegboyega Adelowore [Publisher] [Google Scholar]

Employees’ affective commitment to change: The key to successful CRM implementation
Philip Shum, Liliana Bove, Seigyoung Auh [Publisher] [Google Scholar]

Market knowledge diffusion and business performance
Paul Hughes, Robert E. Morgan, Yiannis Kouropalatis [Publisher] [Google Scholar]

Scholars who stare at goats: The collaborative circle cycle in creative consumer research
Alan Bradshaw, Stephen Brown [Publisher] [Google Scholar]