Google Online Marketing Challenge 2009
Graduate and UG search marketing competition with students receiving $200 in Google ads to drive traffic to a Web site of their choosing, Jan-May 2009
ARC: Connections: ELMAR: Posting
Registrations are now open for the 2009 Google Online Marketing Challenge.
With over 8,000 students from 47 countries, the inaugural Challenge was a huge success. A survey of participating instructors showed that 96% would recommend the Challenge to other instructors, and the same percentage would run the Challenge in a future class.
Give your students a compelling learning experience and maybe a week’s holiday, for you and the students, at a five star hotel in San Francisco. Part of your holiday includes a day at the nearby Googleplex, to meet the team behind AdWords.
Here’s how the Challenge works: Your students receive US$ 200 in Google ads to drive traffic to a business website of their choosing. Students compete with groups from their institution along with student teams from all over the world.
This is not a simulation; students enjoy gaining real-world experience with a real client. You have a great student project; clients gain free advertising and Internet consulting. Your department garners good public relations from the client businesses. Google provides US $200 in vouchers, teaching materials and other resources.
The Challenge is open to undergraduate and graduate students anywhere in the world. You will find details at http://www.google.com/onlinechallenge/
You can also send questions to Jamie Murphy <firstname.lastname@example.org>, or
- Charles Hofacker <email@example.com>, Florida State University, representing the Americas.
- Ana Isabel Canhoto <Ana.Canhoto@henleymc.ac.uk>, Henley Management College, representing Europe, the Middle East and Africa.
- Larry Neale <firstname.lastname@example.org>, Queensland University of Technology, representing Australia and Asia Pacific.
- Over a dozen academics on the Challenge Academic Panel <http://www.google.com/onlinechallenge/panel.html>
Thank you for your attention and we hope you will enter your students in the 2009 Google Online Marketing Challenge.
Associate Professor Jamie Murphy
The University of Western Australia Business School
Crawley, WA 6009
Tel: +61 8 6488 1979