Marketing Innovation

Introduction

Marketing Innovation and Strategic Management for Transiting from OEM to OSM, Guangzhou, China, 3-5 Jul 2009; Deadline 30 Apr

 ARC: Connections: ELMAR: Posting

areas: strategy: call

Conference on

Marketing Innovation and Strategic Management for Transiting from OEM to OSM

Call for Papers

Managing Innovations and Manufacture Transformation

Guangzhou, China
July 3-5, 2009

Jointly hosted by

China Marketing Management Research Center South China University of Technology

Unit for Chinese Management
City University of Hong Kong

& co-organized by

Faculty of Business
Open University of Hong Kong

The China Marketing Management Research Center of South China University of Technology, China and the Unit for Chinese Management Development of City University of Hong Kong invite papers for their first conference on the captioned theme. The Asian Pacific region has entered into an era of transformation from original equipment manufacturing (OEM) to original strategic manufacturing (OSM). Most government officials, researchers and business practitioners believe that this rising trend will continue in the coming years. To successfully accelerate the transformation, the elevation of marketing innovation and modern strategic management seems essential. It is believed that management phenomena and marketing practices evolved from diversified countries can provide existing and proven insights to develop management and marketing theories on one hand and to deepen economic development and enhance international competitiveness on the other.

As such, this conference is therefore devoted to provide a platform for government officials, scholars, and business practitioners to share their experiences and research interests related to the new emerging theme. China is the right place to reflect on this issue as it has recently made rapid changes in business regulations and economic policies. Specifically, issue related to the broad theme of the conference include, but are not restricted to the following:

  • Are there any unique theories in transforming from OEM to OSM in terms of marketing innovation and strategic management?
  • How does Internet development affect global marketing and international manufacturing environment?
  • What are the roles of service marketing in assisting the transformation from OEM to OSM?
  • Research findings on the effect of marketing innovation on manufacturing transformation in Pearl Delta, Yangtze River Delta, Hong Kong and Taiwan?
  • What are the theories that can be borrowed from developed countries in transforming from OEM to OBM and OSM?
  • How can manufacturing industries adapt to the transformation in their development? What are the strategies?
  • How do manufacturing industries develop and adopt marketing innovations in various stages of their transformation, if any?

The conference will consist of keynote speeches from government officials, well-known professors from U.S. and U.K., panel discussions, symposium and competitive paper sessions. Special sessions in Putonghua will also be conducted.

Guidelines for Submitting Papers:

  • Deadline for submitting papers: April 30, 2009.
  • All papers will be double blind reviewed. All papers accepted for presentation at the conference will be published in the proceedings of the conference if registration fee is paid.
  • Acknowledge of paper acceptance for presentation: May 28, 2009.
  • For international scholars and business practitioners, papers must be prepared and presented in English. Paper accepted for inclusion in the proceedings should not be longer than 20 pages (A-4 paper, Times New Roman font 12, double-line spacing with 1 inch margin on both sides) including the cover page, abstract, text, references, table and figures. The format follows the Harvard Referencing Style.
  • At least one of the authors must register before the deadline of registration, attend and present the paper in the conference. Otherwise, the paper will not be included in the conference program and proceedings.
  • Manuscript must be prepared in Microsoft Word, and submit electronically to the Secretariat in Guangzhou at wzh2022@163.com or Hong Kong at ccsleung@cityu.edu.hk. Do not submit your paper directly to the conference chairs.

Keynote Speakers:

 

  • Professor Graham Hooley, Senior Vice Pro-Vice-Chancellor, Aston University, UK.

     

  • Professor Marjorie A. Lyles, Kelley School of Business, Indiana University, Indianapolis.

    Organizing Committee:

    Chair: Professor Sha Zhen-quan, Faculty of Business Administration, South China University ofTechnology, Guangzhou, China.

    Co-Chair: Professor Oliver H.M. Yau, Faculty of Business, City University of Hong Kong, Hong Kong SAR, China.

    Advisors: Professor Zhu Min, Vice president, South China University of Technology, Guangzhou, China

    Professor K.K. Wei, Dean of Faculty of Business, City University of Hong Kong, Hong Kong SAR, China.

    Members:

    • Professor Alan Au, Open University of Hong Kong. HKSAR.
    • Professor Zhou Nan, City University of Hong Kong
    • Professor Wu Wannyih, National Cheng Kung University
    • Professor Su Chejen, Oliver, Fu Jen Catholic University
    • Professor Sin Yatming, Chinese University of Hong Kong
    • Professor Wang Fanghua, Antai College of economics & management, Shanghai Jiao Tong University
    • Professor Dong Da-hai, China Business Executive Academy, Dalian China.
    • Professor Fu Guo-qun, Guanghua School of Management, Peking University, China.
    • Professor Harukiyo Hasegawa, Doshinsha Business School, Kyoto, Japan.
    • Professor Zhou Dongsheng, China Europe International Business School
    • Professor Fu Guoqun, Peking University, Guanghua School of Management
    • Professor Liu Zhi-chao, Faculty of Business Administration, South China University of Technology, China.
    • Professor Sin, Yat- ming, Chinese University of Hong Kong, HKSAR.
    • Professor, Oliver Su, Fu Jen University, Taiwan.
    • Professor Wang Fang-hua, Antai College of Economics & Management, Shanghai Jiao Tong University, China.
    • Professor Wu Wan-yi, National Cheng Kung University. Taiwan.
    • Professor Zhou Dong-sheng, China Europe International Business School China.,

    Conference Venue

    Conference Room at South China University of Technology, Guangzhou, China.

    Conference Web site

    http://scut.edu.cn/cmmc/index.asp

    Secretariats:

    Guangzhou:

    Prof. Liu Zhi-chao Zhichao Tel.: (862) 087500407 email: wzh2022@163.com
    Dr. WangChao-hui Chaohui Tel.: (862) 082500385 email: wzh2022@163.com

    Address:

    China Marketing Management Research Center,
    Faculty of Business Administration, 510640,
    South China University of Technology,
    Guangzhou, China.

    Hong Kong:

    Professor Leung Waikeung Tel.: (852) 27888391 email: mkjleung@cityu.edu.hk
    Ms. Cherry Leung Tel.: (852) 27887888 email: ccsleung@cityu.edu.hk

    Address:

    Unit for Chinese Management Development,
    Faculty of Business,
    City University of Hong Kong, Hong Kong

    Registration Fee

    US$250 ( HK$2,000 or RMB1,700)

    including two lunches, banquet, and proceedings.

    Special Discount

    For students and scholars from lower income countries, a special discount on the registration fee for attending the conference will be considered. Please contact the secretariat in either Guangzhou or Hong Kong for further information.

    If you have any enquiry, please contact the Secretariat in either Guangzhou or Hong Kong.