TOC: Mar Letters

Introduction

Marketing Letters, 19(3/4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: methods: journals

Marketing Letters 

Relevant ARCategory: Marketing Journals 


Choice under restrictions
Simona Botti, Susan Broniarczyk, Gerald Häubl, Ron Hill, Yanliu Huang, Barbara Kahn, Praveen Kopalle, Donald Lehmann, Joe Urbany, Brian Wansink [Publisher] [Google Scholar]

Challenges and opportunities in high-dimensional choice data analyses
Prasad Naik, Michel Wedel, Lynd Bacon, Anand Bodapati, Eric Bradlow, Wagner Kamakura, Jeffrey Kreulen, Peter Lenk, David M. Madigan, Alan Montgomery [Publisher] [Google Scholar]

Behavioral frontiers in choice modeling
Wiktor Adamowicz, David Bunch, Trudy Ann Cameron, Benedict G. C. Dellaert, Michael Hanneman, Michael Keane, Jordan Louviere, Robert Meyer, Thomas Steenburgh, Joffre Swait [Publisher] [Google Scholar]

Reinforcement versus balance response in sequential choice
Joel Huber, Kelly Goldsmith, Cassie Mogilner [Publisher] [Google Scholar]

A theoretical framework for goal-based choice and for prescriptive analysis
Kurt A. Carlson, Chris Janiszewski, Ralph L. Keeney, David H. Krantz, Howard C. Kunreuther, Mary Frances Luce, J. Edward Russo, Stijn M. J. Osselaer, Detlof Winterfeldt [Publisher] [Google Scholar]

Sequential sampling models of choice: Some recent advances
Thomas Otter, Joe Johnson, Jörg Rieskamp, Greg M. Allenby, Jeff D. Brazell, Adele Diederich, J. Wesley Hutchinson, Steven MacEachern, Shiling Ruan, Jim Townsend [Publisher] [Google Scholar]

Risk, uncertainty and discrete choice models
Andre Palma, Moshe Ben-Akiva, David Brownstone, Charles Holt, Thierry Magnac, Daniel McFadden, Peter Moffatt, Nathalie Picard, Kenneth Train, Peter Wakker, Joan Walker [Publisher] [Google Scholar]

Modeling social interactions: Identification, empirical methods and policy implications
Wesley R. Hartmann, Puneet Manchanda, Harikesh Nair, Matthew Bothner, Peter Dodds, David Godes, Kartik Hosanagar, Catherine Tucker [Publisher] [Google Scholar]

Putting one-to-one marketing to work: Personalization, customization, and choice
Neeraj Arora, Xavier Dreze, Anindya Ghose, James D. Hess, Raghuram Iyengar, Bing Jing, Yogesh Joshi, V. Kumar, Nicholas Lurie, Scott Neslin, S. Sajeesh, Meng Su, Niladri Syam, Jacquelyn Thomas, Z. John Zhang [Publisher] [Google Scholar]

Towards a brain-to-society systems model of individual choice
Laurette Dubé, Antoine Bechara, Ulf Böckenholt, Asim Ansari, Alain Dagher, Mark Daniel, Wayne S. DeSarbo, Lesley K. Fellows, Ross A. Hammond, Terry T-K Huang, Scott Huettel, Yan Kestens, Bärbel Knäuper, Peter Kooreman, Douglas Spencer Moore, Ale Smidts [Publisher] [Google Scholar]

Beyond conjoint analysis: Advances in preference measurement
Oded Netzer, Olivier Toubia, Eric T. Bradlow, Ely Dahan, Theodoros Evgeniou, Fred M. Feinberg, Eleanor M. Feit, Sam K. Hui, Joseph Johnson, John C. Liechty, James B. Orlin, Vithala R. Rao [Publisher] [Google Scholar]

Decision making and brand choice by older consumers
Catherine Cole, Gilles Laurent, Aimee Drolet, Jane Ebert, Angela Gutchess, Raphaëlle Lambert-Pandraud, Etienne Mullet, Michael I. Norton, Ellen Peters [Publisher] [Google Scholar]

Measuring long-run marketing effects and their implications for long-run marketing decisions
Bart J. Bronnenberg, Jean Pierre Dubé, Carl F. Mela, Paulo Albuquerque, Tulin Erdem, Brett Gordon, Dominique Hanssens, Guenter Hitsch, Han Hong, Baohong Sun [Publisher] [Google Scholar]

How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention
Rebecca K. Ratner, Dilip Soman, Gal Zauberman, Dan Ariely, Ziv Carmon, Punam A. Keller, B. Kyu Kim, Fern Lin, Selin Malkoc, Deborah A. Small, Klaus Wertenbroch [Publisher] [Google Scholar]

Discrete choice models of firms’ strategic decisions
Michaela Draganska, Sanjog Misra, Victor Aguirregabiria, Pat Bajari, Liran Einav, Paul Ellickson, Dan Horsky, Sridhar Narayanan, Yesim Orhun, Peter Reiss, Katja Seim, Vishal Singh, Raphael Thomadsen, Ting Zhu [Publisher] [Google Scholar]

Experiments on strategic choices and markets
Wilfred Amaldoss, Teck-Hua Ho, Aradhna Krishna, Kay-Yut Chen, Preyas Desai, Ganesh Iyer, Sanjay Jain, Noah Lim, John Morgan, Ryan Oprea, Joydeep Srivasatava [Publisher] [Google Scholar]

Competition between auctions
Ernan Haruvy, Peter T. L. Popkowski Leszczyc, Octavian Carare, James C. Cox, Eric A. Greenleaf, Wolfgang Jank, Sandy Jap, Young-Hoon Park, Michael H. Rothkopf [Publisher] [Google Scholar]