TOC: J Mar Public Policy


Journal of Public Policy & Marketing, 27(2)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: society: journals

Journal of Public Policy & Marketing 

Relevant ARCategory: Marketing Journals 

Designing Effective Health Communications: A Meta-Analysis
Punam Anand Keller, Donald R Lehmann [Publisher] [Google Scholar]

Direct-to-Consumer Marketing of Predictive Medical Genetic Tests: Assessment of Current Practices and Policy Recommendations
Yuping Liu, Yvette E Pearson [Publisher] [Google Scholar]

Reaching Parents to Prevent Adolescent Risky Behavior: Examining the Effects of Threat Portrayal and Parenting Orientation on Parental Participation Perceptions
John F Tanner, Les A Carlson, Mary Anne Raymond, Christopher D Hopkins [Publisher] [Google Scholar]

Regulatory Perceptions of Marketing: Interpreting U.K. Competition Authority Investigations from 1950 to 2005
John K Ashton, Andrew D Pressey [Publisher] [Google Scholar]

Controlling Deceptive Advertising in China: An Overview
Zhihong Gao [Publisher] [Google Scholar]

Economic Reality Versus Consumer Perceptions of Monopoly
Jill M Sundie, Betsy D Gelb, Darren Bush [Publisher] [Google Scholar]

Why New Tobacco "Harm-Reduction" Products Should Be Regulated
Marvin E Goldberg [Publisher] [Google Scholar]

Smokeless Tobacco Products as a Harm-Reduction Mechanism: A Research Agenda
Charles R Taylor, Michael L Capella [Publisher] [Google Scholar]

Le Mieux Est L’ennemi Du Bien
Debra Jones Ringold [Publisher] [Google Scholar]

An Exploration of Marketing’s Impacts on Society: A Perspective Linked to Democracy
Katherine E Jocz, John A Quelch [Publisher] [Google Scholar]

Ethics and Public Policy Implications of Research on Consumer Well-Being
M. Joseph Sirgy [Publisher] [Google Scholar]