Brand Management


Samaa Taher M. Attia seeks help on supplementary materials, like test banks, for a brand management course

 ARC: Connections: ELMAR: Posting

areas: product: content


I teach for the very first time "Brand Management". The main text book is: Strategic Brand Management by Keller which is a fantastic book. However, it does not have a test bank. Do you know any good academic/scholarly brand management book with supplement espcially test bank?

Also, any advice regarding the project, I thought of "Brand Audit".

Thank you,

Dr. Samaa Taher M. Attia, AHEA
Lecturer. PhD (UK), MBA (Netherlands)
Business Administration Dept. – Marketing
E-Learning Coordinator
Faculty of Business Administration,
Economics & Political Science
The British University in Egypt (BUE) El Sherouk City,
Cairo Postal No. 11837, P.O. Box 43
Building G, Office No. 218. Ext. 1521
Mobile : +20164203391