Brand Management
Introduction
Samaa Taher M. Attia seeks help on supplementary materials, like test banks, for a brand management course
ARC: Connections: ELMAR: Posting
Hi,
I teach for the very first time "Brand Management". The main text book is: Strategic Brand Management by Keller which is a fantastic book. However, it does not have a test bank. Do you know any good academic/scholarly brand management book with supplement espcially test bank?
Also, any advice regarding the project, I thought of "Brand Audit".
Thank you,
Samaa
Dr. Samaa Taher M. Attia, AHEA
sataher@yahoo.com
Lecturer. PhD (UK), MBA (Netherlands)
Business Administration Dept. – Marketing
E-Learning Coordinator
Faculty of Business Administration,
Economics & Political Science
The British University in Egypt (BUE)
www.bue.edu.eg. El Sherouk City,
Cairo Postal No. 11837, P.O. Box 43
Building G, Office No. 218. Ext. 1521
Mobile : +20164203391