Summer AMA 2009
Introduction
American Marketing Association Summer Educators' Conference 2009, Chicago, 7-10 Aug 2009, Chaired by Michael Kamins and Ingrid M. Martin; Deadline 14 Jan 2009
Summer AMA 2009 – Chicago
ARC: Connections: Conferences: Summer 2009
American Marketing Association
Summer Educators’ Conference 2009
Chicago Marriott Downtown
7-10 August 2009
Cochairs: Michael Kamins and Ingrid M. Martin
Submissions Due 14 Jan 2009
The role of Marketing in Defining the Organization’s ‘Sustainability’ Goals
Recently, there has been an explosion of research activity in organizations and government related to sustainability and green initiatives. Researchers have the opportunity to bring more focus and scholarly attention to the marketing of organizations as sustainable products or services. In addition to the traditional focus on product- or service-level marketing, researchers can have input into where the world is going in the 21st century. With this initiative in mind, the 2009 American Marketing Association Summer Educators Conference is appropriately entitled “The role of Marketing in Defining the Organization’s ‘Sustainability’ Goals.”
Full information available on the ARC at
http://www.marketingpower.com/Community/ARC/Pages/Connections/Conferences/Summer2009
