EMAC McKinsey Award


Inaugural European Marketing Academy McKinsey Marketing Dissertation Award; Deadline 31 Jan 2009

 ARC: Connections: ELMAR: Posting Related ARContent: PhD Grants and Awards 

Announcing: The Inaugural EMAC McKinsey Marketing Dissertation Award–2009!

EMAC and McKinsey and Company are pleased to announce the initiation of a new award to highlight the brightest newcomers to the profession— The Marketing Dissertation Award . This distinguished award will be offered in 2009 for the first time.

In addition to receiving a cash prize, three finalists will present their work at the 2009 EMAC conference in Nantes.

Here are details about the inaugural award competition.


Doctoral students who have completed or will complete their degrees between January 15, 2007 and January 15, 2009 are welcome to apply. The institution granting your PhD must be located in Europe, the Middle East, or Africa (the region served by McKinsey’s EMEA Marketing & Sales Practice). The candidate’s nationality is irrelevant.


Submissions will be judged based on a defined set of criteria:


  • Novelty
    • How innovative is the approach?
    • How newsworthy is the message—wow factor?
  • Relevance
    • Is it interesting?
    • How significant is the topic?
    • How applicable is the topic or methodology to business practice?
  • Conceptual Rigor
    • Is the problem carefully and rigorously conceived?
  • Methodological Rigor
    • Is the research rigorously executed?
  • Quality of Expression
    • Is the research clearly and attractively communicated?
  • Potential Impact
    • Will the results have an impact on marketing practice?
    • Will the research influence future research?

The Jury will be chaired by the EMAC VP Publications who will appoint two EMAC members and two McKinsey representatives to compose the jury. The jury chair will select a minimum of two external reviewers for each submission. Based on the outside reviews and the evaluation of the panel, three finalists will be selected to present their papers to the jury at the EMAC conference in Nantes, France on May 29, 2009. The Jury will select the winner, whose name will be announced at the conference Gala Dinner that evening.


Finalists must be prepared to present their research at the EMAC conference in Nantes, France. The cost of travel, accommodation, and conference fees is included. In addition, the top three finalists will be honored with cash prizes:

  • 1st place: EUR 7,000
  • 2nd place: EUR 3,000
  • 3rd place: EUR 1,000

Winners will also have a chance to present their work at an upcoming conference of the firm’s Marketing & Sales Practice.

To Enter


To enter, submit a summary of your dissertation, a one-page abstract, and your CV. All materials must be in English, The summary should be no more than 30 pages long, including all tables, figures, and references. Shorter submissions are also welcome. Please use 12-point type and follow the format required by the International Journal of Research in Marketing See



To consider your submission, we must receive all application materials by January 31, 2009. Please send you application to the following address:

Nina Payen
EMAC Executive Secretary
E-mail: payen@eiasm.be

Finalists will be notified by April 7, 2009.


If you have questions not covered here, please contact:

Prof. Hubert Gatignon
EMAC VP Publications and
EMAC-McKinsey Marketing Dissertation Award Jury Chair

About the award sponsor:

McKinsey & Company

For more than 75 years, the top management consulting firm McKinsey & Company has been helping our clients achieve distinctive, substantial, and lasting improvements in their performance. The marketing professionals in McKinsey’s Marketing & Sales Practice enhance the firm’s traditional strengths in strategy and organization with deep expertise in branding, customer insights, customer relationship management, pricing, and sales and channel management. In recent years, McKinsey consultants around the world have conducted more than 5,000 marketing projects.

http://www.mckinsey.com (About McKinsey & Company)

http://www.mckinsey.com/practices/marketing/ (McKinsey’s Marketing & Sales Practice)