TOC: J Mar


Journal of Marketing, 72(6)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Journal of Marketing 

Relevant ARCategory: Marketing Journals 

From the Editor: The State of the Journal
Roland T Rust [Publisher]

Competitive Density and the Customer Acquisition-Retention Trade-Off
Glenn B Voss, Zannie Giraud Voss [Publisher] [Google Scholar]

Private-Label Use and Store Loyalty
Kusum L Ailawadi, Koen Pauwels, Jan-Benedict E.M Steenkamp [Publisher] [Google Scholar]

Breaking Through Fast-Forwarding: Brand Information and Visual Attention
S. Adam Brasel, James Gips [Publisher] [Google Scholar]

Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?
S. Cem Bahadir, Sundar G Bharadwaj, Rajendra K Srivastava [Publisher] [Google Scholar]

Brand Communities and New Product Adoption:The Influence and Limits of Oppositional Loyalty
Scott A Thompson, Rajiv K Sinha [Publisher] [Google Scholar]

Damage from Corrective Advertising: Causes and Cures
Peter R Darke, Laurence Ashworth, Robin J.B Ritchie [Publisher] [Google Scholar]

Customer Equity Drivers and Future Sales
Verena Vogel, Heiner Evanschitzky, B Ramaseshan [Publisher] [Google Scholar]

Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget
Rex Y Du, Wagner A Kamakura [Publisher] [Google Scholar]

Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings
Lisa C Troy, Tanawat Hirunyawipada, Audhesh K Paswan [Publisher] [Google Scholar]