ARC: Connections: ELMAR: TOC areas: direct: journals

Journal of Interactive Marketing  Relevant ARCategory: Marketing Journals

Determining the impact of Internet channel use on a customer’s lifetime
–Martin Boehm [Publisher] [Google Scholar]

Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons
–Astrid Dickinger, Mirella Kleijnen [Publisher] [Google Scholar]

Influence of cultural dimensions on online interactive review feature implementations: A comparison of Korean and U.S. retail Web sites
–Gi Woong Yun, Sung-Yeon Park, Louisa Ha [Publisher] [Google Scholar]

Improving predictive scoring models through model aggregation
–Edward C. Malthouse, Kirstin M. Derenthal [Publisher] [Google Scholar]