TOC: J Mar Theory Practice


Journal of Marketing Theory and Practice, 16(4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Journal of Marketing Theory and Practice 

Relevant ARCategory: Marketing Journals 

From the Special Issue Guest Editors
Barry J. Babin, Joseph F. Hair, Jr., James S. Boles [Publisher]

Publishing Research in Marketing Journals Using Structural Equation Modeling
Barry J. Babin, Joseph F. Hair, Jr., James S. Boles [Publisher] [Google Scholar]

Structural Equation Modeling in Marketing: Some Practical Reminders
Wynne W. Chin, Robert A. Peterson, Steven P. Brown [Publisher] [Google Scholar]

Breaking Open the Consumer Behavior Black Box: Sem and Retail Atmospheric Manipulations
Richard Michon, Jean-Charles Chebat [Publisher] [Google Scholar]

The Effect of Buyers’ Perceptions of Environmental Uncertainty on Satisfaction and Loyalty
John "Andy" Wood [Publisher] [Google Scholar]

Multilevel Analysis in Marketing Research: Differentiating Analytical Outcomes
Jan Wieseke, Nick Lee, Amanda J. Broderick, et al. [Publisher] [Google Scholar]

The Marketing Audit and Organizational Performance: An Empirical Profiling
Mehdi Taghian, Robin N. Shaw [Publisher] [Google Scholar]