TOC: J Interactive Adv


Journal of Interactive Advertising, 9(1)

From the Editor: Another Eight Years Ahead

Hairong Li

Word of Mouse: The Role of Cognitive Personalization in Online Consumer Reviews

Lan Xia, Nada Nasr Bechwati

Leveraging News and Advertising to Introduce New Brands on the Web

Anca Cristina Micu, Esther Thorson

Enjoyment of Advergames and Brand Attitudes: The Impact of Thematic Relevance

Kevin Wise, Paul D. Bolls, Hyo Kim, Arun Venkataraman, Ryan Meyer

The Influence of Consumer Self-Disclosure on Web Sites on Advertising Response

Seunghee Im, Doo-Hee Lee, Charles R. Taylor, Catherine D’Orazio

The Google Online Marketing Challenge: Classroom Learning with Real Clients, Real Money, and Real Advertising Campaigns

Bernard J. Jansen, Karen Hudson, Lee Hunter, Fang Liu, Jamie Murphy

Research-Informed Development for Interactive Media: Enhancing Learning by Engaging Students with Users

Michael Hanley, Jennifer George-Palilonis, Vinayak Tanksale

Effective Optimization of Web Sites for Mobile Access: The Transition from eCommerce to mCommerce

Marci Troutman, Steve Timpson

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