TOC: Rev Mar Sci
Introduction
Review of Marketing Science, 5
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Review of Marketing Science
Relevant ARCategory: Marketing Journals |
A Model of Promotion-Free Retail Pricing of Durable Products
–Subramanian Balachander [Publisher] [Google Scholar]
Designing Experimental Auctions for Marketing Research: The Effect of Values, Distributions, and Mechanisms on Incentives for Truthful Bidding
–Jayson L. Lusk, Corinne Alexander, and Matthew C. Rousu [Publisher] [Google Scholar]
The Effect of Variability in Price on Consumer Brand Choice
–B. P. S. Murthi, Ernan Haruvy, and He Zhang [Publisher] [Google Scholar]
Investigating the Relationship Between Advertising and Pricing in a Channel with Private Label Offering: A Theoretic Model
–Salma Karray and Guiomar Martín-Herrán [Publisher] [Google Scholar]