TOC: J Prod Innovation Man
Introduction
Journal of Product Innovation Management, 25(6)
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Journal of Product Innovation Management
Relevant ARCategory: Marketing Journals |
From the Editor
–C. Anthony Di Benedetto [Publisher]
Reducing Ongoing Product Design Decision-Making Bias
–Michael Antioco, Rudy K. Moenaert, Adam Lindgreen [Publisher] [Google Scholar]
Complementing Mass Customization Toolkits with User Communities: How Peer Input Improves Customer Self-Design
–Nikolaus Franke, Peter Keinz, Martin Schreier [Publisher] [Google Scholar]
Innovation Field Orientation and Its Effect on Innovativeness and Firm Performance
–Sören Salomo, Katrin Talke, Nanja Strecker [Publisher] [Google Scholar]
Analyzing the Effects of Market and Resource Orientations on Innovative Outcomes in Times of Turbulence
–Angela Paladino [Publisher] [Google Scholar]
Analogies and Mental Simulations in Learning for Really New Products: The Role of Visual Attention
–Stephanie Feiereisen, Veronica Wong, Amanda J. Broderick [Publisher] [Google Scholar]
Brand Community Members as a Source of Innovation
–Johann Füller, Kurt Matzler, Melanie Hoppe [Publisher] [Google Scholar]
Antecedents and Consequences of Information Technology Usage in NPD: A Comparison of Dutch and U.S. Companies
–Gloria Barczak, Erik Jan Hultink, Fareena Sultan [Publisher] [Google Scholar]
The Global Brain by Satish Nambisan and Mohanbir Sawney
–Laurence P. Feldman [Publisher] [Google Scholar]
Do It Wrong Quickly: How the Web Changes the Old Marketing Rules by Mike Moran
–George Castellion [Publisher] [Google Scholar]
Reinventing Project Management: The Diamond Approach to Successful Growth and Innovation by Aaron Shenhar and Dov Dvir
–Gerald Mulenburg [Publisher] [
Selling Blue Elephants: How to Make Great Products that People Want before They Even Know They Want Them by Howard R. Moskowitz and Alex Gofman
–Carla L. Kuesten [Publisher]