SICS 2009


7th Summer Institute in Competitive Strategy, Berkeley, 20-24 Jul 2009, Co-chairs Jagmohan S. Raju and Steven M. Shugan; Deadline 31 Jan

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SICS 2009

All interested researchers are invited to participate in the 7th SICS-Summer Institute in Competitive Strategy, which is scheduled to take place in July 20-24, 2009, at the Haas School of Business, University of California, Berkeley. The purpose of this meeting is to provide a setting which enables researchers interested in competitive strategy in marketing to meet and discuss research in this area for an extended period, exchange ideas, and engage in collaborative work.

The research area will be competitive strategy broadly defined, including both theoretical and empirical work. Topics covered may potentially include pricing, price discrimination, brand equity, brand strategies, brand extensions, product design, new product development, advertising, promotion, distribution channels, sales force management, e-commerce, customer relationship management, strategic alliances, customer retention, lifetime value of customers, customer equity, psychological phenomena relevant for competitive strategy, auctions, internet strategy, retailer competition, managing networks, targeting, defensive strategy, competitive metrics, methods for analyzing competition, loyalty programs, innovation, services marketing and so on.

The meeting will consist of the presentation of approximately fifteen research papers over the five days of the meeting. Each presentation will take an hour and a half, which includes presentation and discussion. In addition, time and space will be provided for the participants to engage in discussions and joint research. Past supporters of the conference include ISMS, IMIO and MSI.

Throughout the year, updated information on SICS will be posted to

Registration: Standard registration for the meeting can be made by contacting Patricia Murphy (, 510-642-4041) by June 15, 2009. Please provide your name, affiliation, email address, telephone number and, if possible, the number of days you expect to attend. Last-minute registration at the meeting will also be available. The registration fee is $200.

Papers: Researchers interested in submitting a paper to be presented at SICS should submit the paper or abstract by January 31, 2009 to The papers to be presented will be selected by the SICS 2009 Co-Chairs based on quality, relevance to competitive strategy, and facilitation of breadth of topics discussed. In addition, some preference may be given to papers by junior faculty. Some papers may be directly solicited from the authors. Complete papers to be presented at the meeting should be available by June 15, 2009. Partial reimbursement of expenses incurred in lodging, registration fees, or traveling to the meeting may be available for the participating authors upon request.

Doctoral students: Doctoral students interested in competitive strategy are welcome, should apply to register by June 15, 2009, and if accepted do not have to pay the registration fees. Limited financial support for Doctoral students interested in attending SICS may be available upon request. Requests for financial support, with resumé and recommendation from adviser, can be submitted to

For more information about SICS, the Haas School, UC-Berkeley, lodging options, etc., please see


Jagmohan S. Raju
Steven M. Shugan