TOC: J Targeting Measure Analysis Mar


Journal of Targeting, Measurement and Analysis for Marketing, 16(3)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: methods: journals

Journal of Targeting, Measurement and Analysis for Marketing 

Relevant ARCategory: Marketing Journals 


Reynolds, Jonathan [Publisher]

Product expertise versus professional expertise: Congruency between an endorsers chosen profession and the endorsed product
Siemens, Jennifer Christie; Smith, Scott; Fisher, Dan; Jensen, Thomas D [Publisher] [Google Scholar]

Measuring stock market reaction to sponsorship announcements: The case of Fiat and Juventus
Spais, George S; Filis, George N [Publisher] [Google Scholar]

Effectiveness of marketing expenditures: A brand level case study
Baidya, Mehir Kumar; Basu, Partha [Publisher] [Google Scholar]

Exploring web language orientation in emerging markets: The case of Serbia and the Ukraine
James, William L; Torres-Baumgarten, Gladys; Petkovic, Goran; Havrylenko, Tetyana [Publisher] [Google Scholar]

Planning of online and offline B2B promotion with conjoint analysis
Jensen, Morten Bach [Publisher] [Google Scholar]

Numeric decision support to find optimal balance between customer acquisition and retention spending
Calciu, Mihai [Publisher] [Google Scholar]

Market segmentation with mixture regression models: Understanding measures that guide model selection
Sarstedt, Marko [Publisher] [Google Scholar]