ARC: Connections: ELMAR: TOC areas: methods: journals

Journal of Targeting, Measurement and Analysis for Marketing  Relevant ARCategory: Marketing Journals

---

 

Editorial
–Reynolds, Jonathan [Publisher]

Product expertise versus professional expertise: Congruency between an endorsers chosen profession and the endorsed product
–Siemens, Jennifer Christie; Smith, Scott; Fisher, Dan; Jensen, Thomas D [Publisher] [Google Scholar]

Measuring stock market reaction to sponsorship announcements: The case of Fiat and Juventus
–Spais, George S; Filis, George N [Publisher] [Google Scholar]

Effectiveness of marketing expenditures: A brand level case study
–Baidya, Mehir Kumar; Basu, Partha [Publisher] [Google Scholar]

Exploring web language orientation in emerging markets: The case of Serbia and the Ukraine
–James, William L; Torres-Baumgarten, Gladys; Petkovic, Goran; Havrylenko, Tetyana [Publisher] [Google Scholar]

Planning of online and offline B2B promotion with conjoint analysis
–Jensen, Morten Bach [Publisher] [Google Scholar]

Numeric decision support to find optimal balance between customer acquisition and retention spending
–Calciu, Mihai [Publisher] [Google Scholar]

Market segmentation with mixture regression models: Understanding measures that guide model selection
–Sarstedt, Marko [Publisher] [Google Scholar]

---