TOC: Intl J Res Mar


International Journal of Research in Marketing, 25(3)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: methods: journals

International Journal of Research in Marketing 

Relevant ARCategory: Marketing Journals 


25 years of IJRM: Reflections on the past and the future
Stefan Stremersch and Donald R. Lehmann [Publisher] [Google Scholar]

The International Journal of Research in Marketing (IJRM): Its conception and early years
Berend Wierenga [Publisher] [Google Scholar]

A multi-stage model of word-of-mouth influence through viral marketing?
Arnaud De Bruyn and Gary L. Lilien [Publisher] [Google Scholar]

Crafting an environment to foster integration in new product teams
Subin Im and Cheryl Nakata [Publisher] [Google Scholar]

Does competitive entry structurally change key marketing metrics?
Marcel Kornelis, Marnik G. Dekimpe and Peter S.H. Leeflang [Publisher] [Google Scholar]

Do social product features have value to consumers??
Pat Auger, Timothy M. Devinney, Jordan J. Louviere and Paul F. Burke [Publisher] [Google Scholar]

Understanding the antecedents of collateral learning in new product alliances?
Ruby P. Lee, Jean L. Johnson and Rajdeep Grewal [Publisher] [Google Scholar]

Decomposing the sales promotion bump accounting for cross-category effects
Peter S.H. Leeflang, Josefa Parreño Selva, Albert Van Dijk and Dick R. Wittink [Publisher] [Google Scholar]

Measuring the impact of positive and negative word of mouth on brand purchase probability
Robert East, Kathy Hammond and Wendy Lomax [Publisher] [Google Scholar]

Erratum on the MBG/NBD Model
Udo Wagner and Daniel Hoppe [Publisher] [Google Scholar]

Formal response to “Erratum on the MBG/NBD Model”
E.P. Batislam, M. Denizel and A. Filiztekin [Publisher] [Google Scholar]