ARC: Connections: ELMAR: TOC areas: methods: journals

International Journal of Market Research  Relevant ARCategory: Marketing Journals

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Editorial Peter Mouncey

Guest editorial

The new world of Web 2.0 research
–Mike Cooke

Viewpoint

Web 2.0 and the ‘naming of parts’
–Nick Buckley

Forum

Participation cycles and emergent cultures in an online community
–Tom Ewing

How does Web 2.0 stretch traditional influencing patterns?
–Derek Eccleston and Luca Griseri

Main papers

Researching a confessional society
–David Beer

Squatting at the digital campfire: researching the open source software community
–John Cromie and Michael Ewing

Join the research: participant-led open-ended questions
–Annelies Verhaeghe, Tom De Ruyck and Niels Schillewaert

Online research communities: a user guide
–Pete Comley

Conference notes

ASC Conference: ‘Have we lost touch with reality? Re-engaging with the respondent’, 25 April 2008, Imperial College London
–Mike Cooke and Sean Regan; A.J. Johnson, Jane Mills and Yehuda Dayan; Pete Cape

Book reviews

Charles Leadbeater – We-think: The Power of Mass Creativity
–Mike Cooke

Barry Libert and John Spector – We Are Smarter Than Me
–Nick Buckley

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