Macromarketing Seminar 2009


34th Annual Macromarketing Seminar, Kristiansand, Norway, 4-7 Jun 2009, Co-chairs Andreas W. Falkenberg and Terrence Witkowski; Deadline 15 Jan

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June 4-7, 2009:
34th annual Macromarketing seminar
at the University of Agder, NORWAY

Macromarketing is concerned with improving the quality of life through a better nderstanding of the impacts, both positive and negative, of the market system.

Conference tracks:

  • Impact of marketing on society
  • Globalization
  • Ethics, equity and justice
  • Ethnicity and Religiosity
  • Environment and sustainability
  • Markets and development
  • Quality of life
  • Culture/economic institutions
  • Marketing history
  • Systems and modeling
  • Technology and marketing
  • Consumption, materialism and society
  • Macromarketing research methodologies
  • Art, culture and markets
  • Competition and markets
  • Macromarketing theory
  • Education in macromarketing

The annual Macromarketing seminar has seen scholars, policy makers and practitioners meet to further research on the eclectic range of topics covered by the interface between marketing and society, meeting in a variety of developed and developing countries around the world.

The face of marketing is changing. Manufacturers have less control of their marketing activities as retailers are becoming more and more powerful. Consumers have access to more information through the internet and can shop around for better value. In some industries, consumers are also able to participate in product design and specification. National borders give producers and marketers less protection from competition.

At the same time, access to international markets become easier for creative entrepreneurs. The new global market will include some 6 billion consumers and new competitors from vastly different cultures at different levels of economic development. Marketers face different regulatory regimes. How will these developments affect competition, marketers, consumers, and the environment? Most modern value creation includes firms and individuals in rich and poor countries alike. How should these value chains be managed in order to ensure economic and social justice across different jurisdictions?

It is time to rethink our discipline as global markets emerge at the same time as poverty and discontent result from dysfunctional international economic and political institutions.

For more information – visit –

See the tracks in the "call for papers" to see if this is something for you.

Best from

Andreas W. Falkenberg and Terrence Witkowski